Your department store has the brands. You've invested in the services. But what if customers can't find them? 👀 This week on IADS Retail Park 🎙️, Maya and Christine walk all five floors of De Bijenkorf Rotterdam 🐝—€200M invested 💰, Breuer's iconic building 🏛️, Gucci and Saint Laurent on the ground floor. The problem isn't execution. It's visibility. Seasonal campaigns that stop at the window. VIP services with no signage 🚫. The Bloomingdale's benchmark that reveals the gap.
🎧In this episode:
• Why invisible services kill return visits 👻
• The permanent vs. perishable budget split every department store faces ⚖️
• What a beehive looks like when it forgets to buzz 🐝✨
📸 Click here to read the full De Bijenkorf Rotterdam exclusive with store photos!
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