In 2022, Marks & Spencer’s share price stood at 130 pence. By 2026, it had nearly tripled to 350 pence 📈. The brand now ranks #1 in the UK for the second consecutive year. In this episode, host Maya sits down with Christine, Director of Market and Events at IADS and author of this week’s exclusive, to trace every chapter of the comeback: the cultural moves before the product moves, Autograph from £50m to £200m, the Trusted Value Promise in food🍽️, a £300m cyberattack that compressed a two-year technology programme into six months, and the 14-year gap between a third-party brand strategy that failed and the same strategy generating £200m today.
👉 Click here to read the full exclusive at IADS Exclusive Insights.
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