IADS Exclusive: NRF Big Show 2026: IADS report

IADS unpacks NRF 2026: what department stores really need to take away from New York

Jan 26, 2026

∙ Paid

The 2026 edition of the NRF Big Show took place from 11 to 13 January 2026 (a day shorter than the previous editions). It was, again, a record-breaking show, with more than 41,000 visitors from 100 countries and 564 speakers. Notably, this was the largest Expo ever, with 33,500 sqm dedicated to 1,025 exhibitors. This constant expansion might explain why the NRF is now a global fair, with an Asian edition (Singapore, launched 2 years ago), a European edition (Paris, launched last September), and, soon, a Middle East edition in Riyadh (planned for March 2027).

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